September 2009
1 post
SchipulCon 09 for Search Engine Marketing &... →
The Schipul Team has been busy planning speaking and activities around the upcoming SchipulCon Conference in Houston, TX. Search Engine Optimization is clearly a focus as we host Matthew Inman in a…
July 2009
4 posts
Google – Want to See My Wonder Wheel? →
Google has recently rolled out some changes to their search results pages. If you are an avid Google News user most of these changes wont seem that new but to others its a whole new ball game. Below…
Social Media Monitoring Tools – See What... →
Let’s face it, we are in a renaissance period for the internet. Things are going great, more and more people are hoping on board and more and more businesses are realizing the value of having an…
Web Analytics Training Class →
Are you frustrated with your Web site ranking in the Search Engines? Installed Web Analytics but don’t know what to do next? Know you need to measure traffic on your site, but not sure what you can…
Forrester Predicts Interactive Ad Spending... →
Forrester recently released their ‘US Interactive marketing Forecast, 2009 to 2014’ and it has some very interesting numbers. Most notably is that Interactive Marketing will represent 21% of all…
June 2009
1 post
Twitter – Why Automatic Twitter Accounts... →
If you are on Twitter I’m sure you’ve encountered that surreal moment when a company/organization/individual starts following you after you tweet about them. Sometimes it is great and sometimes it is…
May 2009
2 posts
Microsoft begins revealing New Decision Engine -... →
I suspect Microsoft has long felt the burr under their saddle when talking about Google. Looks like their competitive nature has them back in the headlines. They are unveiling the newest updates to…
Twitter is Changing – Search, Rank and... →
Most people on Twitter have found their way over to the Twitter search tool at http://search.twitter.com. It will show a reverse timeline of all tweets containing keywords you are interested in…
April 2009
1 post
Adwords Tactics for Competitive Revenue and... →
When revenue dollars dip or seem to slow, it is natural to review tactics with a closer eye. One way to stay competitive is target specific and trending keywords. Everyone is looking for a good value…
March 2009
3 posts
Analytics for Twitter – Twitalyzer Review →
There is hardly an hour much less a day that goes by without a mention of Twitter and it’s growing influence. Eric T. Petersen has watched the growth of Twitter and built a new set of terms to…
Google AdSense Ad (Self)Serving – Now You... →
If you aren’t too familiar with Google AdSense let me first explain what that is then we’ll get into how you are now in control – somewhat. Google AdSense Explained Google AdSense is a partnership…
Paid Blogging – The Dirty Little Internet... →
If you are a blogger or you are thinking about getting into blogging to increase your revenue from your site please take heed over recent blog posts concerning paying someone to blog for you or your…
February 2009
10 posts
Have You Photosynthed Yourself? Pushing the Social... →
Back in August Microsoft released their Photosynth app out into the wild. Since then they have had the following photosynths created; Auto Parts Store, Idaho Capital Renovation, Great Pyramids of…
Word Press SEO Plug-ins from Tools Sessions at SMX... →
Search Engine Marketing Expo at SMX West included tactical sessions in addition to strategy. One of the tools presentations included a focus on Word Press plug-ins available to help manage Search…
301 Redirect, How Do I Love You? Let Me Count The... →
The 411 on 301s 24/7. Or in other words, the 301 redirect is probably one of the most powerful tools available to an SEO. Discover how to move your link equity from an old to new domain, deal with…
SEO Status Report Metrics - SMX West 2009 →
SMX West 2009 - What are the SEO efforts from a technical standpoint? This session looks at “status report” metrics you can tap into such as link counts, page counts and more to measure value, set…
Google’s SearchWiki, Customized & Personalized... →
Morning session at the SMX West Expo for the Social Media track: SearchWiki, Google Personalized Results and search customization based on previous queries or geographic location are all ways that…
Search and Reputation Management presented at SMX... →
This session focuses on reputation. What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? This session explores some of the tactics available….
Keyword Research is the Bedrock of your SEO... →
Keywords are still the words and text used to query the web. Not using images and video yet on a large scale basis, but keyword research is still the main table stake. One of the first sessions at…
Danny Sullivan Keynote at SMX West →
Search in 2009 is the opening keynote at this year’s SMX Conference. Danny Sullivan is conference co-chair and Search Engine Land’s editor-in-chief. The crowd at SMX West ranges from in-house search…
State of the Search Engines Winter 2009 →
A lot has happened in the strange and wonderful world of Search Engines over the past year so lets recap: January 31 2008 - Microsoft offers up it’s services to run Yahoo! in an unsolicited take over…
State of the Search Engines Winter 2009 →
A lot has happened in the strange and wonderful world of Search Engines over the past year so lets recap: January 31 2008 - Microsoft offers up it’s services to run Yahoo! in an unsolicited take over…
January 2009
4 posts
Google Helps Business Do More With Less →
The amount of doom and gloom in the media can be a little overwhelming. If you don’t set your personal filters to edit out some of the economic content, it can really shape your attitude and leave…
Search Marketing – These Things Take Time →
Today marks a momentous day in American and world history, Barack Obama is now the president of the United States. Lots of questions will be asked of this new president and he will be held…
The Social Media Inauguration – Where Will... →
Tomorrow marks a historic day in the US not only for the fact that Barack Obama will be the 44th US president and 1st Black Man elected to the Executive Office but also this will be the very first…
Yahoos New CEO is Carol Bartz →
Yahoo has officially announce Carol Bartz as Jerry Yang’s replacement at Yahoo! Yahoo! Inc. (NASDAQ:YHOO), a leading global brand and one of the world’s most trafficked Internet destinations,…
December 2008
2 posts
Google AdWords Comes to the iPhone and G1 →
Google announced yesterday that it’s ad platform Google AdWords will now be available to mobile phones with full HTML internet browsers. These ads will appear in almost the same way they appear on…
Live Search Now Lets You Find the Perfect Image →
Live Search announced it’s new image search function that allows you the ability to find similar images to ones that you like. In their example on their blog they show a search result of Muhammad Ali…
November 2008
5 posts
Google SearchWIKI – Search Results Your Way →
Google recently released a tool that puts you in the drivers seat when it comes to searching on their site, SearchWIKI. SearchWIKI allows you to customize your search results so you can ‘promote’…
Blogging: How to Get Started – The Schipul... →
Ok, so we’ve all been there; stuck in lines at the grocery store, standing by the water cooler, talking to our Grandparents. Every thing is fine and dandy one moment and then your confidence sinks:…
Yang Out As Yahoo! CEO. Where’s Guy... →
Cue the fat lady – Jerry Yang is stepping down as Yahoo!’s CEO. The cofounder of the company is stepping in down in what could be called an off year. As regular readers of this blog can attest Yahoo!…
5 Social Media Myths Blog Post on the Schipul Blog →
A couple of Schipulites attended the AMA luncheon today featuring Rohit Bhargava. Here’s an excerpt Today a few of us Schipulites attended the Houston AMA Luncheon to hear Rohit Bhargava speak. Rohit…
Google to Yahoo! - “It’s Been Nice but... →
Google is breaking up their advertising marriage in a sign Yahoo! sees as Google’s not wanting to fight Department of Justice and their decision to block their agreement. It looks like their June –…
October 2008
5 posts
Google Display Ads →
Google recently released an easy and fast way to create your own display ad in AdWords. To get started log into your AdWords account, navigate to your Ad Groups and you should see a notification to…
MySpace Launches myAds →
MySpace is set to launch myAds tonight. What is myAds? It’s MySpace’s version of Google AdWords or Facebook Ads, allowing you to run your own advertising over their network in the form of display…
Hakia – Semantic Search On Its Way →
TechCrunch has a great overview of the newest release of semantic search engine Hakia. Jason McElweenie For more information please contact the Search Engine Marketing Team at Schipul -…
Ask.com – New Look – New Results! →
Ask.com, playing on their name, want to give you answers not just results. With that Ask.com rolls out it’s 11th major update and claims to be 30% faster than version 10. So what’s new in version 11?…
Google’s 2001 Search Engine →
In honor of their birthday Google has released a search engine that provides results from 2001. The search engine looks and feels like Google from 2001, note the bubble logo to the right, that look…
August 2008
20 posts
Local Search 2.0 the Evolution of Local Search -... →
After a great keynote by Dan Heath its off to the Local Search Track. Moderated by Micahel Boland of the Kelsey Group and featuring Ian White of Urban Mapping, Peter Hutto of Local.com, Joel Toledano…
Dan Heath Morning Keynote - SES San Jose 2008 →
The last keynote of the conference on the last day and it is once again moderated by … … you guessed it Kevin Ryan and features Dan Heath co-author, with his brother Chip, of Made to Stick - Why…
Facebook, Feeds & Micro-Blogging - SES San... →
Last Social Media panel of the day is moderated by the moderating master Kevin Ryan and features Andy Beal of Marketing Pilgrim LLC, David Snyder of JRDunn.com, Neil Patel of ACS and Brian Morrissey…
Social Media Analysis and Tracking - SES San Jose... →
The third Social Media panel of the day is moderated by Marshall Sponder of Monster.com and features Breanna Wigle of Military Advantage, Edmund Wong of ICrossing, Todd Parsons of the Allen Parson…
Successful Tactics in Social Media Optimization -... →
After a delicious lunch at the Good Karma Vegan Cafe it’s back to the Social Media track here at SES San Jose 2008. This panel is again moderated by Pauline Ors of IBM and features Kendall Allen of…
Social Media Marketing: What is it and What is it... →
The Social Media track is where you will find me today, although most of what I will hear today is stuff I already know but I hope to impart on you the wisdom of how to effectively research and…
Why Does Search Get Credit for Everything? - SES... →
Everyone is moving a little slowly and quietly today. Last night was the Google Glow in the Dark dance party out at Googleplex and they certainly delivered. There was tons to do and see plus…
Google AdWords Seminars 101, 201 & 301 Now... →
Whether you are managing your own paid placement campaigns or have you have an agency managing it for you it is always good to learn the basics and a bit more and now you can. Google is offering…
What's New With Google Analytics and Website... →
After a great Keynote I am now at the second panel of the day for Avinash Kaushik of Google. He is presenting with Tom Leung pf Google Website Optimizer. Avinash has an analogy on how to describe…
Technical & Information Giants Keynote - SES... →
Ok, I’m fed and thirsty for more knowledge and this afternoons keynote promises to be a good one. Moderated once again by Kevin Ryan with Mike Grehan of Acronym Media and features Matt Cutts of…
Measuring Success in a Web 2.0 World - SES San... →
Second panel of the day is moderated by Richard Zwicky of Enquisite featuring Avinash Kaushik of Google, Jim Sterne of Web Analytics Association(a client!), Matthew Bailey of SiteLogic and Marshall…
Satya Nadella Tuesday Keynote - SES San Jose 2008 →
First up today is the opening keynote by Satya Nadella of Microsoft then after that the expo hall opens up. I wonder what interesting things I can grab to put on my desk that six months later will…